Director Of Fice Of Homeland Security Essay - 1497 Words

Subject: Director of the Office of Homeland Security Purpose: To provide information to the Mayor, Law enforcement, First Responder, Department Head and office managers. Background: Mohamed Barry 30, injured four people with machete outside of a restaurant in Columbus, Ohio, who was subsequently killed by police, this man was on known by the FBI, however he was not being investigated, later he was identified in a law enforcement data base as a potential terrorist. Should this have happened in our state? No many of you have said, so the next question is what the City of Painesville is doing to prevent this from happening in Painesville. I have been asked to prepare an informative report to address the safety of our city. Here I have included information that will assist all department in ensure that the safety of our citizens, city are meet. As Director of Homeland Security my function is to pull together, evaluate, preserve and circulate data that will support local, state and federal law enforcement agencies, administration agencies, and private sector to identify, avert, thwarting while preparing for the response and recovery from hazards and threats of terrorist circumstances, as pursuant to O.R.C  § 5502.03 (The Library of Congress, 2007). I’ve include information which I believe will help assist each department head present to better understand homeland security function and responsibility to ensure the security of our city. Also include is the legal basis forShow MoreRelatedMedicare Policy Analysis447966 Words   |  1792 PagesAdministration Subtitle D—Community Living Assistance Services and Supports Subtitle E—Miscellaneous DIVISION D—INDIAN HEALTH CARE IMPROVEMENT TITLE I—AMENDMENTS TO INDIAN LAWS TITLE II—IMPROVEMENT OF INDIAN HEALTH CARE PROVIDED UNDER THE SOCIAL SECURITY ACT 2 DIVISION A—AFFORDABLE HEALTH CARE CHOICES 3 SEC. 100. PURPOSE; TABLE OF CONTENTS OF DIVISION; 1 4 GENERAL DEFINITIONS. rmajette on DSK29S0YB1PROD with BILLS 5 (a) PURPOSE.— 6 (1) IN 7 GENERAL.—The

The National Association of Radio and Television - 1480 Words

Over the years, The National Association of Radio and Television Broadcasters The National Association of Radio and Television Broadcasters (formerly known as the National Association of Broadcasters) is a trade association of the radio and television industry, organized in 1923. The NARTB provides industry services relating to labor, public and government relations, engineering, research and legal developments. On May 1, 1955, membership included 1,234 AM (amplitude modulation) stations, 327 FM (frequency modulation) stations and 3 national radio networks, Columbia Broadcasting System, Mutual Broadcasting System, and National Broadcasting Co., Inc. On the television side, the National Association of Radio and Television Broadcasters had 267 television stations as members and all 4 national television networks, American Broadcasting Co., Columbia Broadcasting System, DuMont Television Network and the National Broadcasting Co., Inc. . . . Activities leading to the adoption of a code for television were begun simultaneously with the licensing of stations. The experience of many years of operation in radio broadcasting pointed to the desirability of early agreement upon standards of programs. The NARTB Television Code became effective March 1, 1952. Subscribers are entitled to display a seal of good practice signifying compliance with code standards. The code is printed in booklet form and includes a preamble, section on advancement of education and culture, communityShow MoreRelatedBusiness Proposal For Sirius Satellite Radio Inc Essay1735 Words   |  7 Pagesfor Sirius Satellite Radio Inc. The following is a proposal for Sirius Satellite Radio to gain exclusive rights to Division 1 college football. It examines Sirius current business model and how this new line of programming could be incorporated in to the existing model. 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Services Marketing Quick Response Code

Question: Discuss about the Services Marketingfor Quick Response Code. Answer: Introduction Quick response code or QR code is a machine-readable code that includes an array of black and white squares that are used for storing URLs or other information for reading by the camera. This QR is extremely advantageous for the consumers these days. In this case study, it is seen that number of companies are gaining benefits because of this technical innovation which is helping the companies to gain attention of a large group of consumers without providing advertisements to mainstream media. In this report, based on the case study some questions will be answered. Figure 1: Six Stage model of C ustomer Decision making (Source: Barrera et al. 2014) From the above model, it can be seen that there are six steps that relate to the consumer decision making attitudes. QR codes are relevant in the third stage of the consumer decision making model. The third stage is evaluation of alternatives that include search for attributes and professed risk. In this step, consumers do not buy the products and services but try to find out information related to the product. In this stage, the consumers collect reviews about that product and try to find out if there is any alternative product or not (Malik et al. 2014). When a consumer scan a QR code provided on a product, he becomes able to see the specification and specialties of that product along with its drawbacks. Besides, they can also see the other products that are similar. Based on this information, the consumers decide where they will buy the product or not. Opportunity for QR Codes in the Service Sector: In the case of retail sector, QR codes can become extremely useful tool. The best possible method to use QR codes in retail is to place a mobile barcode on the tag of each item in a store. In this method, customers will be able to scan the code and will be able to look at the product specifications as well as reviews of the product provided by previous buyers. There is another method that can be used to introduce QR code in retail industry (Cata et al. 2013). Retail companies can mobilize retail sites and can use QR codes to drive probable consumers to the site to hopefully make purchase. In order to this, QR codes can be places around towns and cities. Besides, QR codes can also be placed on social media platforms such as Twitter and Facebook. In terms of health care sector, QR codes has bigger opportunities that in retail sector. Billboard advertising hospitals can provide QR codes to the travelers so that they can easily find nearest emergency department. In magazines and newspapers, QR codes can be published through which reads will be able to get health information and health product coupons. Besides, QR codes can be provided on cleaning and food products so that consumers can find out if those products contain something that they are allergic to (Okazaki, S., Navarro, A. and Campo, S., 2013. Urgent care facilities and emergency rooms can be equipped with CR codes for instant access to wait times. QR codes in health care sector will also help the users to download mobile healthcare applications that will help to control chronic illness and will help to lose weight. For transportation sector, public vehicles can be equipped with QR codes. Recently, governments are taking serious actions against those vehicles that omit poisonous gasses. All the certified vehicles can be marked with QR codes through which passengers can understand the condition of the vehicles. Advantages of QR Code Easy to use: QR codes can be used in almost anything as it is technically friendly service. Range of uses: QR codes can be used in any industry as regardless what type of technologies is used in there. Track able: By using web analysis and by using specific codes for different placements, markets can easily achieve some useful knowledge about how well campaigns are going and what is working and what is not. Easy to attract mobile users: The QR code offers a fast response mechanism that has the capability to save the effort of the users of typing in a URL or an SMS shortcode. If this system is used properly, then it can attract consumers at the exact point where they have shown interest. It can also attract consumers to sign up for an email and tempt them into making a purchase. Not possible to hack: Hacking a QR code means that the action triggered would have been enhanced through a exploitation. However, this is absolutely not possible. The data in the QR code is encoded by the module arrangement (Vadura et al. 2015). In order to change this action, the hackers will have to change the arrangements of the modules. This means physically changing the QR code which is really impossible. QR codes make it easy for the consumers to gain awareness about a product in service industry such as retail stores. It is not possible every time to type URL in ones phone in order to gather information about a product. However, most of the products these days include its name, ingredients and specialties. Cautions and safety measures relate to the products are also mentioned on the products nowadays. However, it is obvious tha3t an organization will highlight the good things about its products only (Sanz-Valero et al. 2016). Therefore, the best options are to find out what the other customers are saying about the product. While shopping, it is really annoying to access the review based websites to find out what other users of the product are saying. In this situation, if QR code is provided, then a potential consumer can easily scan the code and can directly go to the website where he can get proper reviews about the product. It not only makes shopping a fun; but also helps the cus tomers to appropriately distinguish between fresh and fake products. However, on the other hand, there are several business analysts who have criticized this QR code system mainly for its availability. Currently, only 20% smart phones are equipped with QR code scanners which are absolutely not feasible. On the other hand, it is also said that most of the consumers are totally unaware about the QR code system (Lorenzi et al. 2014). Developers and the business organizations have totally failed to implement awareness among the people about QR codes. Therefore, most of the consumers have no idea about it unless he is from marketing background. Two Way Video: This technology is absolutely not a new technology; however in recent times, the costs relate to this technology has gone down along with bandwidth concerns are eased (Siegle 2015). Therefore, it can be stated that two-way video chat will become an important feature of service in any industry. Augmented and Virtual Reality Once the customers are comfortable with virtual reality and augmented reality, immersive familiarity will become the new normal. Then the consumers will not look for anything different in place of this. Virtual Assistants Consumers will be able to achieve on-demand support when virtual support will be enhanced with machine learning and enhanced speech recognition (Jamu et al. 2016). Some business organization in the payment and commerce sector has already started to experiment with dissimilar tools designed for Amazons Alexa. Connected Devices It is evident that proliferation of connected devices will put powerful emphasis on consumer relationship. It will also help the companies to change their model from a product based organization to service based organization. References Barrera, J.F., Mira-Agudelo, A. and Torroba, R., 2014. Experimental QR code optical encryption: noise-free data recovering.Optics letters,39(10), pp.3074-3077. Cata, T., Patel, P.S. and Sakaguchi, T., 2013. QR code: A new opportunity for effective mobile marketing.Journal of Mobile Technologies, Knowledge and Society,2013, p.1. Jamu, J.T., Lowi-Jones, H. and Mitchell, C., 2016. Just in time? Using QR codes for multi-professional learning in clinical practice.Nurse Education in Practice,19, pp.107-112. Lorenzi, D., Vaidya, J., Chun, S., Shafiq, B. and Atluri, V., 2014. Enhancing the government service experience through QR codes on mobile platforms.Government Information Quarterly,31(1), pp.6-16. Malik, J., Girdhar, D., Dahiya, R. and Sainarayanan, G., 2014. Multifactor Authentication Using a QR Code and a One-Time Password.Journal of Information Processing Systems,10(3). Okazaki, S., Navarro, A. and Campo, S., 2013. Cross-media integration of QR code: A preliminary exploration.Journal of Electronic Commerce Research,14(2), p.137. Sanz-Valero, J., lvarez Sabucedo, L.M., Wanden-Berghe, C. and Santos Gago, J.M., 2016. QR codes: Outlook for food science and nutrition. Critical reviews in food science and nutrition, 56(6), pp.973-978. Siegle, D., 2015. Using QR Codes to Differentiate Learning for Gifted and Talented Students.Gifted Child Today,38(1), pp.63-66. Kim, E.Y. and Lee, M., 2013. An exploratory study of perceived benefits and risks for QR code based virtual fashion stores.Korean Journal of Human Ecology,22(5), pp.477-490. Vadura, D., Tsai, W.K. and Nelson, T.H., Badu Networks Inc., 2015.Qr system for business cards. U.S. Patent Application 14/657,928.

Zoki and Bada. Allowance for children to educate parents Review Essay Example

Zoki and Bada. Allowance for children to educate parents Review Paper Essay on Zoki and Bada. Allowance for children to educate parents Someone is going whether straps, or bada, If bada, it carries chocolate, If the straps, it does not carry anything, Candies of round cans nibbles . We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Let anyone try to throw a stone at me, because I can not write a sane review on this book! I read it when else could she fit into a jar with honey as a true straps! I had a small but persistent reader. When I saw this mysterious book full of strange words and no less strange pictures in the library, I decided that I need to take. I read it aloud to his more juvenile sister, and we both fell under the strange fascination zokov and dietary supplements. Today, when I discovered this little piece of the internet, I did not begin his re-read, not to destroy those magical memories which I still have, their healthy cynicism (or not healthy I do not know!) There was a bada. Well, how do you explain who that is? Well its black with a tail He has horns, but they are rarely put on They are in the closet. He opened a jar of honey. And there dressings! Well, how do you explain who the straps ?! No less strange than Bada, creature! Zoki good on the road is not lying, they are lying on the couch! Zoki like honey. Therefore bada given them appropriate names: honey, Me-odov, Mi-odov and Mu-odov. It would seem nonsense! Hallucinations young addicts! But my sister and I were laughing from ear to ear! What is the secret? Perhaps that zoki very much like children. They eat sweet, do not wash their feet, behave disgracefully and compose poems .. They are beautiful in its immediacy.  «Actually zoki earlier idea that bad act is bad . » Well, unless youre a child, did not think the same way?! And in the book a lot of puns, wordplay, like those pearls that give children the brain which (in contrast to the adult brain) is very thin feels the language . Stool becomes she buretka and slipnetsya means fall from linden or, for example, it appears that the breakfast tomorrow, and must sevodnikat ». It may be that this is a bad book it is possible that even a very bad .. this Zocalo as I a little worried. goodbye. I go for misbehave. Zoki and Bada. Allowance for children to educate parents Review Essay Example Zoki and Bada. Allowance for children to educate parents Review Paper Essay on Zoki and Bada. Allowance for children to educate parents Someone is going whether straps, or bada, If bada, it carries chocolate, If the straps, it does not carry anything, Candies of round cans nibbles . We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Let anyone try to throw a stone at me, because I can not write a sane review on this book! I read it when else could she fit into a jar with honey as a true straps! I had a small but persistent reader. When I saw this mysterious book full of strange words and no less strange pictures in the library, I decided that I need to take. I read it aloud to his more juvenile sister, and we both fell under the strange fascination zokov and dietary supplements. Today, when I discovered this little piece of the internet, I did not begin his re-read, not to destroy those magical memories which I still have, their healthy cynicism (or not healthy I do not know!) There was a bada. Well, how do you explain who that is? Well its black with a tail He has horns, but they are rarely put on They are in the closet. He opened a jar of honey. And there dressings! Well, how do you explain who the straps ?! No less strange than Bada, creature! Zoki good on the road is not lying, they are lying on the couch! Zoki like honey. Therefore bada given them appropriate names: honey, Me-odov, Mi-odov and Mu-odov. It would seem nonsense! Hallucinations young addicts! But my sister and I were laughing from ear to ear! What is the secret? Perhaps that zoki very much like children. They eat sweet, do not wash their feet, behave disgracefully and compose poems .. They are beautiful in its immediacy.  «Actually zoki earlier idea that bad act is bad . » Well, unless youre a child, did not think the same way?! And in the book a lot of puns, wordplay, like those pearls that give children the brain which (in contrast to the adult brain) is very thin feels the language . Stool becomes she buretka and slipnetsya means fall from linden or, for example, it appears that the breakfast tomorrow, and must sevodnikat ». It may be that this is a bad book it is possible that even a very bad .. this Zocalo as I a little worried. goodbye. I go for misbehave. Zoki and Bada. Allowance for children to educate parents Review Essay Example Zoki and Bada. Allowance for children to educate parents Review Paper Essay on Zoki and Bada. Allowance for children to educate parents Someone is going whether straps, or bada, If bada, it carries chocolate, If the straps, it does not carry anything, Candies of round cans nibbles . We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zoki and Bada. Allowance for children to educate parents Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Let anyone try to throw a stone at me, because I can not write a sane review on this book! I read it when else could she fit into a jar with honey as a true straps! I had a small but persistent reader. When I saw this mysterious book full of strange words and no less strange pictures in the library, I decided that I need to take. I read it aloud to his more juvenile sister, and we both fell under the strange fascination zokov and dietary supplements. Today, when I discovered this little piece of the internet, I did not begin his re-read, not to destroy those magical memories which I still have, their healthy cynicism (or not healthy I do not know!) There was a bada. Well, how do you explain who that is? Well its black with a tail He has horns, but they are rarely put on They are in the closet. He opened a jar of honey. And there dressings! Well, how do you explain who the straps ?! No less strange than Bada, creature! Zoki good on the road is not lying, they are lying on the couch! Zoki like honey. Therefore bada given them appropriate names: honey, Me-odov, Mi-odov and Mu-odov. It would seem nonsense! Hallucinations young addicts! But my sister and I were laughing from ear to ear! What is the secret? Perhaps that zoki very much like children. They eat sweet, do not wash their feet, behave disgracefully and compose poems .. They are beautiful in its immediacy.  «Actually zoki earlier idea that bad act is bad . » Well, unless youre a child, did not think the same way?! And in the book a lot of puns, wordplay, like those pearls that give children the brain which (in contrast to the adult brain) is very thin feels the language . Stool becomes she buretka and slipnetsya means fall from linden or, for example, it appears that the breakfast tomorrow, and must sevodnikat ». It may be that this is a bad book it is possible that even a very bad .. this Zocalo as I a little worried. goodbye. I go for misbehave.

The Tourism Industry In Uk Benefits And Challenges Tourism Essay Essays

The Tourism Industry In Uk Benefits And Challenges Tourism Essay Essays The Tourism Industry In Uk Benefits And Challenges Tourism Essay Essay The Tourism Industry In Uk Benefits And Challenges Tourism Essay Essay This study provides a merchandise and market development scheme for the UK touristry industry. It focuses on the benefits and challenges of the UK touristry industry. The background history of UK and the overview of the range are revealed in this survey. It besides outlines the vision, mission and its strategic aims. The study highlights a sum-up of the cardinal findings of strategic selling audit of the UK touristry sector. The findings of the study are used to develop a scheme for increasing the economic benefits of touristry to UK. The scheme for get the better ofing the challenges in order to increase the figure of persons sing UK for touristry is disclosed in this study. The study concludes by doing strategic recommendations for countries of growing in touristry activities in UK, development of merchandises and resources needed to guarantee viability. More so, important barriers to implementing those recommendations are identified throughout the study to turn to the concerns of stakeholders of the industry. Summary of Key Issues and findings The sum-up of cardinal issues and findings that Britain needs to turn to in order to better upon her planetary fight includes ; The importance of local market and concern markets Turning Competition New Trends in Demands Competition from emerging finishs Tax of adjustment and nutrient Entry Visa and Increase in Price Climate Change Construct on Britain s image and increase distribution through the trade Britain s major beginning of market and Britain s nucleus market However, merely five points would be discussed in the organic structure of the study and the remainder will be sent to appendix 1. Definitions, methodological analysis and model Definitions This subdivision seeks to explicate strategic placement and touristry. What is strategic positioning? Harmonizing to Michael E. Porter, ( 1996 ) strategy is the ability to do an informed determination on how, when and where to aim a client group, facilitate resources and put aims ( bounds ) makes the difference between directors who thinks from a strategic position in visible radiation of what might emerge in future . Lovelock ( 1991 ) , describes positioning as the procedure of set uping and keeping a typical topographic point in the market for an administration and/or its single merchandise offerings. Puting them together, Strategic Positioning is the placement of an organisation ( unit ) in the hereafter, while taking into history the altering environment, plus the systematic realisation of that placement ( beginning: hypertext transfer protocol: //www.zenska-mreza.hr/prirucnik ) . What is Tourism? Harmonizing to, Guyer Feuler ( 1905 ) , Tourism is a aggregation of activities, services and industries which deliver a travel experience consisting transit, adjustment, feeding and imbibing constitutions, retail stores, amusement concerns and other cordial reception services provided for persons or groups going off from place . Tourism can be categorized into Domestic, Outbound and Inbound. Domestic touristry involves people taking vacations, short interruptions and twenty-four hours trips within UK. The outbound touristry has to make with the people s motion from UK to other states, districts or states to research. The inward touristry involves single travelling from other topographic points such as Ghana, Togo, USA etc. to UK Methodology This study seeks to concentrate attending on the benefits and challenges of touristry industry in UK. The methods used in finishing this study include ; Literature reappraisal ( Journals, Books, Articles and the cyberspace ) Data analysis at UK, both national and sub-national degree Stakeholder battle Conceptual model The survey adopted selling model to explicate the maps that links the concern with client demands and wants in order to acquire the right merchandise to the right topographic point at the right clip. Overview of the selling procedure ( Adapted from tutor2u, Riley ( 2012 ) Mission, Vision and Strategic Aims The Mission To increase touristry s part to the growing and development of UK economic system. The Vision UK is globally recognised as one of the universe s prima regional finishs for conference, concern, sporting and other recreational activities. The state is noted for her high quality installations, cultural and amusement. In position of this, the study seeks to ; Better the UK portion of touristry worldwide and employment and quality of life. Increase UK portion in planetary visitant market. Strategic Aims Maximize touristry trial, spend and length of stay Attract investing in touristry related merchandises Increase industry engagement in selling activities through industry battle Improve touristry related community assets/products. better the battle of visitant with merchandises Improve market entree and connectivity Developing and marketing competitory tourer finish in UK Construct on Britain s image and increase distribution through the trade Better the scope of merchandise on offer and do it easier to acquire to Britain Introduction This chapter provides the background history of UK and the overview of the industry. Background History A ; Current province of UK The United Kingdom is a state that consists of England, Scotland, Wales, and Northern Ireland. It is a fantastic state with diverse civilization and tradition. It is extremely belief that, the nature of the people in the state, its landscapes, civilization, character, history and traditions ; its accomplishments, impact, successes, and standing ; and its hereafter, its vision, its possible makes the state Great. The aforesaid features of the state has reckoned its ain people, and people from across the universe to see Britain, to cognize Britain and to understand Britain ( Source: Former Prime Minister, Tony Blair ) . The state is a Member of overplus administrations which include the European Union, North Atlantic Treaty Organisation ( NATO ) , Commonwealth of Nations, World Trade Organisation ( WTO ) , and Organisation of Economic Corporation and Development. UK has the lasting place on the United Nations Security Council. Through touristry parts, United Kingdom is the universe sixth largest economic system and World s first industrialized state with a population of over 62.4 million ( Ref. UN, 2011 ) . The Overview of Tourism Industry in UK Tourism industry in UK has vastly contributed to the economic development in the state. The industry occupies a alone place as the UK s 5th largest industry, 3rd largest export earner behind chemicals and fiscal services and deserving ?115 billion a twelvemonth. Besides, it employs over 2.6 million people and supports over 200,000 Small Medium Enterprises ( SME s ) ( beginning: VisitBritain.com, 2012 ) . Abroad visitants spend around ?18 billion a twelvemonth in this state and they contribute more than ?3billion in revenue enhancement and responsibility to the Exchequer ( VisitBritain Consultation Document, 2012 ) . Research has revealed that, touristry in UK is highly turning faster than any other economic sectors. It is outpacing excavation, agribusiness, and fishing as a taking industry for the state. One could see the value of touristry in UK is highly high. Although, the industry has been helpful to the state s economic system, there has been stagnancy of growing late, due to few cardinal issues and challenges. This has made the industry to worsen to the 7th place in the international touristry finish. This consequence is based on the visitant s attending and outgo ( Ref. UNWTO, 2011 ) . It means that, France, USA, China, Spain, Germany and Italy are all in front of UK in the touristry hierarchy ( Ref. UNWTO, 2011 ) . The inquiry here isaˆÂ ¦ . `what might be jobs or challenges ensuing to hapless attending of tourers in UK. It is argue that whiles UK touristry performs good, international touristry is ferociously competitory concern and their rivals are upping their game ( VisitBritain.com ) . The industry is confronting job on how to make a competitory, first touristry industry in Britain which can fit both the quality and the best of British concern every bit good as the graduated table of touristry in Britain in peculiar. Situational Analysis: The UK Tourism Industry and its Competitiveness The Value of Tourism to the UK Economy The part of UK touristry industry to the national economic system demonstrates the magnitude and complexness of the industry. Harmonizing to VisitBritain s CEO, Sandie Dawe ( 2012 ) , touristry has enormously contributed to the development of UK economic system. To her, the industry can turn by more than 60 % which would be amounted to about ?188bn by 2020. Besides, the figure of occupations straight and indirectly linked to touristry could lift by 264,000 to 2.89 million by 2020, ( beginning: VisitBritain ) . Value of Tourism ( Adapted from VisitBritain.com ) Deducing from this, one could see that, touristry is a major subscriber to the balance of payments. On the contrary, it is one of the few activities which would enable UK to accomplish competitory advantages through the redistribution of labor within Europe ( Economist, 1993:5-6 ) . It is besides a critical incentive of the UK economic system cut downing the shortage of the balance of payments, hiking employment, bring forthing income, and lending to regional development ( Zacharatos, 1989:274 ; Truett A ; Truett, 1987:178 ) . In fact, touristry per Se is one major generator of wealth in UK economic system. The part of the touristry industry in the UK economic system has been really encouraging. As of 2010, the part of touristry has a entire gross of ?110 Billion and 2011-?120 Billion per annum ( UK Tourism Statistics, 2012 ) . Visitors ( ?m ) Spent ( ?Bn ) Leisure 11.5 6.6 Business 6.8 4.0 Students 0.5 1.4 Other 2.4 1.2 In 2011 ( Ref: International Passenger Survey, 2011 ) * 1 % addition in the cost, significance, touristry gaining bead down by 1.3 % ( Sensitive Tourist, 2001 ) 3.2. UK s Position in the International Market However, the industry s place in the international market chart has been falling for the past 3 old ages now. This is because the competition in the planetary market topographic point has become really tough as a consequence emerging finishs and other outstanding finishs such as France, Italy, Malaysia, Turkey, U.S.A etc. Although the industry was able to crush the cut-out point set for twelvemonth 2012, yet the state s place in the planetary market is still worsening. In 2011, as illustrated in Tab.1 below, UK came in the 7th place in the universe categorization of tourer finishs. The growing in planetary travel over the last two decennaries means that UK is viing against more finishs, for a larger figure of possible visitants ( VisistBritain.com ) . Tab.1: Popular international touristry finishs ( 2011 ) 2011 Rank Finish Staying visits ( m ) 1 France 79.5 2 USA 62.3 3 China 57.6 4 Spain 56.7 5 Italy 46.1 6 Turkey 29.3 7 United kingdom 29.2 8 Germany 28.4 9 Malaya 24.7 10 Mexico 23.4 ( Adapted from VisitBritain ( 2012 Strategic Key Issues A ; Findingss Confronting The Industry The undermentioned key subjects are outlined from the strategic audit based on research and findings in appendix 2 and 3. The importance of local market and concern markets The local and concern markets are seen as the UK s nucleus markets. Research conveyed by VisitBritain has revealed that disputing confronting UK international touristry does non merely come from economic tendencies and competitory activity, but beginning market besides poses alone complications. The local market consists of Western Europe and its environing states such as France and Italy. France, Spain, Germany and USA generate 1/3 of all money spent by visitants in the UK economic system ( Visitbritain ) . However, since 2006, UK has lost these market portions and visits. This indicates that, Britain needs to support volume, value and market portion of these countries. New Trends in Demands The International touristry is traveling to a degree where consumers are demanding in new and varying activities which would prosecute them ever. Consumers are demanding for new countries such as eco-tourism, health-tourism, sports-tourism, and activity-tourism and instruction touristry. This means tourers are no more interested in the civilization or geographical location of the state. Therefore, in order to pull the attending of tourers, the industry should turn their attending on activity touristry, instruction touristry Turning Competition and Competition from emerging finishs Competition from bing and emerging finishs is another challenge. The emerging finishs like China, Malaysia, and Dubai are the states that are turning at a fast rate in the touristry industry. Rivals are traveling at fast rate, puting in selling runs and turn toing policy issues. For illustration, US authorities late has published touristry scheme and national travel to cover with the visa procedure, boundary line controls and issues of image. However, the major challenge here is how to make a competitory, first touristry industry in Britain which would fit both the quality and the best of British concern and advanced policies to make value and enhance of fight. Emerging Markets The competition in the planetary market topographic point has become really tough as a consequence of emerging finishs and other outstanding finishs such as France, Italy, Malaysia, Turkey, U.S.A etc. The strategic audit has outlined China, Turkey, Malaysia, Dubai and Egypt as the cardinal mark countries for touristry growing. Although the industry was able to crush the cut-out point set for twelvemonth 2012, yet the state s place in the planetary market is still worsening. This has resulted because the planetary market place is acquiring tougher and states like France, US, China, Germany and Dubai have recognized the potencies of touristry. This has awakened them to present growing and occupations in a tough economic clime. Tax of adjustment and nutrient Research has revealed that UK hotels and eating houses overtaxed in hurt to revenues for the wider economic system. Therefore, most UK hotels and eating houses charges full VAT rate on tourer adjustment, repast and attractive force. There are several stores and eating houses in UK that charges revenue enhancement on everything tourers buy. A noteworthy illustration is McDonald- any nutrient bought from McDonald has been tag with revenue enhancement. This has demoralised most of the tourer to see UK. Entry Visa The trouble in accessing entry visa to UK is another factor populating Britain s fight as a finish for international touristry. It is an established fact that, for one to acquire tourist visa to UK is really hard. Apart from hard visa procedure, it is besides expensive as compared to other tourer finishs. For case, to acquire a tourer visa to UK, one has to pay an Amount of ?78 pieces Schengen visa is ?53. So relatively, people would prefer traveling to Germany, France and other finishs in stead of UK. This has resulted hapless public presentation since visitants from China, India and other African states are now sing Germany and France. Climate Change The conditions status in UK is seen as a drawback and hinderance to touristry in United Kingdom. As the conditions in UK is unpredictable, tourer most frequently complain of been disturbed by rain and unfavorable conditions conditions. This has negatively affected the industry since most people are discouraged and lost involvement in shiping on touristry to UK. Developing Strategic Options from the above Analysis The findings above lineation a figure of challenges confronting the touristry industry in UK. This subdivision will develop a scheme that would be used to increase economic benefits for the state s touristry industry. It would besides sketch a strategic attack to finish selling ( mention to appendix 2 ) in order to increase the figure of single visitants. It will develop a trade name for UK touristry to acquire a sustainable presence in the planetary touristry market topographic point. Prosecuting local and concern markets The industry should increase domestic trial and concentrate on the local which is UK s nucleus market. The UK industry should non disregard its local market and concern markets whiles the emerging finishs such as China, India represent long term chance for growing. The industry should utilize advertizement, motive and wagess to promote the natives of this state to ship on domestic touristry. This will smell good for those foreigners to develop involvement in sing UK. Strategic development of bunchs Bunchs occur as a consequence of both perpendicular relationships with providers and clients every bit good as horizontal relationships based upon shared engineerings and common clients ( Barker, 2007 ) . Therefore, in order to increase economic benefit of international touristry in UK, the industry should take at organizing a bunch that will convey group of industries on board. The presence of the bunch will speed up and amplify the procedure of factor creative activity in the industry. Once the bunch is formed, it allows companies from the interrelated industries to put in substructures, engineerings, information and human resources to better economic benefits of the touristry industry. Japan, for illustration provides a compelling impact of bunchs on a state s competitory advantage. In Japan, Keiretsu has formed a bunch of companies around the major Bankss with shareholding connexions ( Barker, 2007 ) . This has encouraged cooperation and interaction. In simple put, the graduated table of the bunch will promote greater investing, specialisation, exchange information and thoughts about market demands. Porter on bunch has cited several illustrations and it will be interesting to detect that bunchs are active and strong in Japan, Italy, Sweden, and Germany. However, it is really weak in UK Strategic finish confederation Research has disclosed that, France, Spain, Germany and USA generate 1/3 of all money spent by visitants in the UK ( VisitBritain ) . However, since 2006, UK has lost these market portions and visits. This means that, UK needs to support volume, value and market portion of these countries. In order to derive market portion, the industry should set up a strategic partnership with the emerging rivals. The industry can associate up with such finishs to organize a conference of states with must see and must see topographic points. The touristry industry can develop stronger relationships with other private companies in the name of touristry partnership plan. This will assist to develop and advance cultural touristry and chances. Corporate societal duty scheme Scholars like Friedman ( 1962 ) , and Grossman ( 2005 ) maintain that, the traditional position of a company is that, the company has a duty to do as much net income as it can for its stockholders. Alternatively, the stakeholder attack suggested by Edward Freeman in 1984 directs administrations to pull off the involvement of and admit a responsibility of attention to a scope of stakeholders. Based on the traditional position of the industry or a limited stakeholder position of the industry, UK tourism board should concentrate on utilizing corporate societal duty to increase positive stakeholder benefits pieces eliminating the negative effects of its action. It has been reported that non-governmental administrations have been donating 1000000s to assist in assorted environmental undertakings. These undertakings are centered on environmental protection, clime alteration, and the publicity of renewable energies. Besides, VisitBritain should present constructions that will prosecute and pass on with UK touristry industry and stakeholders. This will assist to supply a co-ordinated attack to drive forward the execution of the Strategic Framework for UK Tourism. The construction will give the industry the opportunity to portion advanced and intelligence bringing every bit good as turn toing cardinal issues and challenges impacting the touristry industry. Notwithstanding that, it will acts as a cardinal mechanism for VisitBritain to pass on with the industry and link efficaciously with the emerging destinatioons. Strategic Recommendations To get the better of the challenges and maximise the benefits of the industry, the industry in coaction with UK Government should: Tax riddance There should be revenue enhancement free tourers and guarantee that there is no infliction of revenue enhancement on any nutrient and adjustment. The authorities should beg for financess from private endeavors to back up the touristry industry. This will assist to eliminate if non cut down revenue enhancement rate to its lower limit. Decrease of tourer visa fee to vie with Schengen visa Therefore the sum of money taken from tourers as they apply for tourer visa should be reduced to vie with the other competitory states. Besides the UK authorities should print a national travel and touristry scheme which will take at cut downing the tourer visa fee and procedure, boundary line control and issues of image. This will maximise touristry trial, spend and length of stay. Expansion of local and international gross revenues squads Use the corporate administration scheme to maintain the industry accountable. This will assist to avoid any kinds of graft and corruptness in the touristry industry. Have a touristry industry which provides low-cost quality, which is unfastened to all and which makes the best usage of Britain s resources. Drumhead To sum up everything, Marshal ( 2012 ) opine that the challenges confronting the touristry industry are complex and legion. However, the two key among all the challenges are ; Tax on adjustment and nutrient and how to make a competitory, first touristry industry in Britain. Honestly speech production, turn toing these challenges will necessitate a high degree of coordination and cooperation to marshal resources more efficaciously. Fiscal force per unit areas and viing precedences among all touristry spouses and touristry stakeholders will necessitate new and advanced partnership agreements to react to turning competition and planetary chances ( Marshal, 2012 ) . Decision This study has provided a merchandise and market development scheme for the UK touristry industry. The background history of UK and the overview of the range are revealed in this survey. It besides outlined the vision, mission and strategic aims of the survey. Situational analysis of the industry based on the local market, value of touristry and UK s place in the international market has been scholarly presented. The study revealed a sum-up of the cardinal findings of strategic selling audit of the UK touristry sector. The findings of the study are used to develop a scheme for increasing the economic benefits of touristry to UK. The scheme for get the better ofing the challenges in order to increase the figure of persons sing UK for touristry is disclosed in this study. The study concludes by doing strategic recommendations for countries of growing in touristry activities in UK, development of merchandises and resources needed to guarantee viability. More so, important barriers to implementing those recommendations are identified throughout the study to turn to the concerns of stakeholders of the industry. To accumulate everything, it is the aim of the Ministry of Tourism and the Government of UK to make the environment where the industry would make non merely learn people to smile but give them a ground to smile . The Government should observe the above recommendations a point and pass new touristry policy ( Hon. Harold Lovel, 2012 ) . Annotated Bibliography Vision, mission, purposes and aims In order for an organisation to hold clear strategic waies, it must foremost explicate clear vision, mission, purposes and aims. The undermentioned books were helpful in discoursing the intent of the vision, mission, purposes and aims ; Dale, C. ( 2012 ) , Strategic Management for Tourism Senior Lecturer in Tourism University of Wolverhampton Evans, N. C. D. and Stonehouse, G ( 2003 ) Strategic Management for Travel and Tourism . Oxford Butterworth-Heinemann, 15-20 Understanding Strategic Position and Tourism Scheme and Tourism have myriad of definitions from a different position. It is hence of import to open this study with a brief account on strategic placement and touristry. This will assist to ease better apprehension of scheme preparation and execution. The undermentioned books, diaries and articles were helpful in capturing the chief conceptualisation of scheme and touristry. Capon, C. ( 2008 ) , Understanding Strategic Management , Prentice Hall: Hemel Hempstead. Lovelock, C. H. ( 1984 ) . Services Selling . Englewood Cliffs, NJ: Prentice-Hall. Lovelock, C. H. ( 1991 ) . Services Selling . 2nd ed. , Prentice- Hall Johnson, G. et Al. ( 2008 ) , Researching Corporate Strategy , Prentice Hall: Hemel Hempstead. Porter, M.E. , ( 1980 ) , Competitive Scheme: Techniques for analyzing industries and rivals New York: The Free Press Tribe, J, ( 2010 ) , Scheme for Tourism , Goodfellow Publishers, Oxford Overview of Tourism Industry in UK In order to acquire wide and comprehensive reappraisal of touristry in UK, there was the demand to research into several books, diaries and articles which helpful to this study. As a affair of fact, the undermentioned books and diaries were able to give accurate information that the research worker was looking for. Butler, R.W. ( 2011 ) : Contemporary Tourism Reappraisals: Tourism Life Cycle Strathclyde Business School, Universiity of Strathclyde Goodfellow Publishers Ltd. , Woodeaton, Oxford, OX3 9TJ Website- wwww.goodfellowpublishers.com Shaw, S. ( 2012 ) : International Hospitality Management Program hypertext transfer protocol: //www.sprottshaw.com/programs/tourism-hospitality/international-hospitality-management/ Accessed on December 12, 2012 The Economic Importance of Tourism: UK Tourism Satellite.. , hypertext transfer protocol: //www.ons.gov.uk/ons/rel/tourism/tourism-satellite-account/2009 -the-economic-importance-of-tourism/rep-2009tsa.html ( accessed December 12, 2012 ) . Tribe, J. ( 2005 ) , The Economicss of Recreation, Leisure and Tourism , Butterworth Heinemann, Oxford. UNWTO, EUROSTAT, OECD ( 2008 ) , Tourism Satellite Account: Recommended Methodological Framework ( TSA: RMF ) , Madrid, Luxembourg, Paris. UNWTO, EUROSTAT, OECD ( 2008 ) , International Recommendations for Tourism Statistics 2008 ( IRTS 2008 ) , New York, Madrid. United Nations, Statistical Office of the European Communities, Organisation for Economic Co-operation and Development and World Tourism Organization ( 2008 ) . VisitBritain Consultation Document ( 2012 ) Delivering A Aureate Bequest: A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020 . Website- www.visitbritain.org Key Issues and Challenges This portion of the study is really sensitive to the survey ; hence there was the demand to acquire books which would give accurate information about the benefits and challenges facing the touristry industry in UK. The research made mention from the undermentioned books and web sites ; BIS Economic Paper ( 2012 ) : Industrial Strategy: United kingdom Analysis Department for Business Innovative A ; Skills, No. 18 hypertext transfer protocol: //www.bis.gov.uk Business Management and Strategies , hypertext transfer protocol: //teeanthony.blogspot.com/ ( accessed December 12, 2012 ) . Marshall, C. ( 2012 ) , Challenges confronting the Tourism Industry in Antiqua A ; Barbuda : Ministry of Tourism and Civil Aviation. Office of National Statistics ( 2012 ) : The Economic Importance of Tourism: UK Tourism Satellite Account 2009 VisitBritain Consultation Document ( 2012 ) Delivering A Aureate Bequest: A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020 . Website- www.visitbritain.org TOMORROW S TOURISM Home Ask, common inquiries asked of ( n.d. ) . Retrieved from hypertext transfer protocol: //www.eastriding.gov.uk/corp-tourism/docs/TomorrowsTourism.pdf Strategic Options This subdivision of the study focuses on the Marketing scheme and action program. There was the demand to acquire models and theoretical accounts to back up the work. Therefore made mention from the following books below, because these books give accurate accounts to the assorted strategic options and selling theoretical accounts ; Buhalis, D. , 1999a, Limits of touristry development in peripheral finishs: jobs and challenges, Tourism Management, Vol.20 ( 2 ) , pp.183-185. Cooper, C. et al. , ( 1998 ) , Tourism: Principles and Practices, 2nd erectile dysfunction, Addison Wesley Longman, England. Digital Startup and Campaign Marketing station in Hyderabad.. , hypertext transfer protocol: //browsemasters.com/ ( accessed December 12, 2012 ) . Gallic Luxury Vacations, hypertext transfer protocol: //frenchluxuryvacations.com/ ( accessed December 12, 2012 ) . William, J. ( 2002 ) : H. Igor Ansoff, 83 ; instruction drew world-wide acclamation San Diego Union-Tribune. Retrieved ( 8/12/2012 hypertext transfer protocol: //www.mindtools.com/subscribe.htm. Beatty, C. et al. , ( June, 2010 ) : The Seaside Tourism Industry in England and Wales : Employment, Economic Output, Location and Trend. Centre for Regional Economic and Social Research Sheffield Hallam University Positioning the Destination Product Bournemouth University..http: //eprints.bournemouth.ac.uk/15749/1/Positioning_the_Destination_Product_-_C an_Regional_Tourist_Boards_Learn_from_Private_Sector_Practice_ ( for_upload to_BURO ) .pdf ( accessed December 12, 2012 ) . Porter M.E. ( 1996 ) , What is Strategy? | Reflections, hypertext transfer protocol: //jensgulich.wordpress.com/2010/10/22/ / ( accessed December 12, 2012 ) . Pima Community College: As with other impacts: Directories, hypertext transfer protocol: //ecc.pima.edu/~tourism/Negative % 20Impact % 20of % 20Tourism.htm ( accessed December 12, 2012 ) Tugberk s Blog TugberkUgurlu.Com, hypertext transfer protocol: //www.tugberkugurlu.com/ ? page=24 ( accessed December 12, 2012 What is the difference between the United Kingdom, Great.. ? hypertext transfer protocol: //geography.about.com/library/faq/blqzuk.htm ( accessed December 12, 2012 ) . Appendixs appendix 1 ( KEY ISSUES A ; FINDINGS ) Increase in Price A research conducted by San Francisco State University indicated that, the monetary values for local goods and services have increased by 8 % as a consequence of touristry development. What it means is that, touristry development has enormously increased in both edifice costs and land values. This is because the rich are now utilizing the lands to construct and prosecute in existent estate for touristry intent. This has resulted in trouble for the autochthonal people to run into the basic needs to buy lands for their ain usage. Economic Dependence Harmonizing to Marshall ( 2012 ) , over-reliance on touristry, particularly aggregate touristry carries important hazards to tourism dependent economic systems. He argues that economic recession and the impacts of natural catastrophes such as tropical storms and hurricanes every bit good as altering touristry forms can hold a annihilating consequence on the local touristry sector. Decrease of UK Government fund for touristry industry In add-on, the decrease of UK Government funding on touristry industry is a factor. Therefore, the subsidy given by the UK authorities as a back uping assistance to the touristry industry has dropped by ?48.0m to ?35.9m, which is 25 % lessening in 2011. This has besides made the industry to take drastic determinations to run into up their demand by seting high charges on clients visit. Appendix 2 Strategic Approach to Destination Marketing Buhalis ( 1999 ) defines a finish as chiseled geographical countries, such as a state, an island or a town . Cooper et Al ( 1998 ) position finishs as the focal point of installations and services designed to run into the demands of tourers. Although UK has all the necessary installations that the assorted definitions are speaking about, there are unequal services designed to run into the demands of the tourer. Using Ansoff Matrix for the Strategic Approach to Destination Ansoff Matrix was propounded by a Russian-American, applied Mathematician and concern director called H. Igor Ansoff. The theoretical account was foremost published in the Harvard Business Review in 1957 ( BusinessDictionary.com A ; Wikipedia ) . Ansoff Matrix has grouped selling schemes into selling development, selling incursion, merchandise development and variegation. Diagrammatically, this is Ansoff clarify his theoretical account ( Ansoff Matrix ) ; Degree centigrades: UsersKENYAS SERIESDesktop2012-12-09_1935.png Marketing Development: This theoretical account maintains that, to derive market for an bing merchandise, the company must be introduced into a new face of people. The touristry industry should aim different geographical markets either at place or abroad. It should acquire new market Centre for the bing merchandises and utilize different gross revenues channels to aim different groups of people. The industry can follow societal networking sites to do different among its rivals. Market Penetration: To perforate agencies to enter-thus, market incursion involves with come ining a new market with an bing merchandises. Although it could be hazardous to come ining a new market with an bing material but, the industry can follow advertizement to promote people in UK to ship on domestic touristry. Merchandise Development: Merchandise development has to make with developing new merchandises for an bing market. It is an opposite of market development. To use this, the touristry industry must widen their merchandises by traveling to new countries such as eco-tourism, health-tourism, sports-tourism, activity-tourism and instruction touristry every bit good as boxing the bing merchandises. Diversification: Diversification is a signifier concern scheme that seeks to increase profitableness through gross revenues obtained from new markets and new merchandises ( Beginning: Wikipedia ) . In the application, the industry must utilize or acquire existing expertness to accomplish such scheme since it is the riskiest among the schemes. Appendix 3 GILBERT DIFFERENTIATION STRATEGY Gibert ( 1983, 1990 ) argues that, finishs should distinguish the touristry merchandises in order to be able to accomplish alone touristry merchandise benefits. This will assist the industry to set up their place in the international touristry market every bit good as pulling high loyal tourers and Spenders. In this instance, touristry finishs should try to accomplish position country image, instead than a community country one. Gilbert Differentiation Strategy position country Commodity Area Willingness to pay position country Commodity Area higher monetary value Merchandises Attributes Merchandises Properties ( Adapted from Dimitrious, cited in Gilbert, 1990, p.25 ) . From the diagram, the finish is to a great extent substitutable, really sensitive to economic alterations and monetary value pieces consumers have low consciousness of any particular benefit or properties of the part. Therefore, vacation shapers based their determination to see the country ( UK ) simply on monetary value. However, the demand for the finish is incidental and finishs are unable to pull high Spenders. On the contrary, position countries achieve international finish as a consequence of the particular merchandise properties perceived by the touristry market. Gilber ( 1990, 24-25 ) argues that finish countries should try to travel to position countries to better up [ on their image, trueness and economic benefits. Appendix 4 SWOT ANALYSIS Strength Failing Large Global Aviation path web: Therefore, UK has a really big air power path web which can take a big figure of tourers from different states. Strong association with civilization and heritage: The state is besides endowed with strong civilization and heritage which can pull every person to see at that place. Strong touristry substructure: Besides, the state has all the installations that a tourer finish is supposed to hold. English linguistic communication: The female parent lingua of the state which is English linguistic communication is another factor that can convey tonss of tourer to the state. The English linguistic communication is a global linguistic communication which dominates in about any portion of the universe now. Lack of future airdrome capacity: Therefore, looking at the overcrowding nature of the UK airdromes, it would be really hard to spread out it in the close hereafter. High cost of life: Besides the cost of life as compared to other competitory finishs, UK s ain is really expensive.

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Stress and Immunity - Essay Example Numerous empirical findings in animals and humans substantiate linkage between physical and psychological types of stress and immunological adjustments. Adjustments in the immune response have been reported to go with bereavement, unemployment, coping with phobia, divorce, work-related stress, examinations, exercise, etc (Rice 2000). This essay discusses comprehensively the relationship between stress and immunity. The first section gives an overview of such relationship; the second presents a brief discussion of the cultural and social influences on stress and immunity; the third focuses on the relationship between stress and schizophrenia, with a discussion of policy and practice implications; and last sums up the entire discourse. Stress and Immunity The assumption that stress can increase the likelihood of acquiring physical illnesses is not completely unknown. Proofs that stress can bring about physical ailment started to build up in the 1930s (Edworthy 2000). The term ‘ps ychosomatic disease’— actual physical illnesses that were believed to be brought about, to a certain extent, by psychological aspects like stress-- was known far and wide. The common psychosomatic ailments were asthma, tension headaches, peptic ulcers, eczema, and high blood pressure (Rice 2000, 64). These illnesses were not considered as ‘unreal’ physical diseases. The concept of ‘psychosomatic’ has usually been used wrongly to denote physical illnesses that are ‘imagined,’ but that is a completely distinct set of symptoms (Rice 2000, 64). Instead, according to Lovallo (2005), psychosomatic illnesses were regarded as ‘real’ untreated problems that were profoundly caused by stress. The term ‘psychosomatic’ illness has slowly been neglected since the 1970s because studies have reported that stress can heighten the development of a wide range of other illnesses previously assumed to be wholly caused by phys iological factors. Hence, it has become evident that psychosomatic illnesses should not be given a specific classification since there is nothing unusual about them (Rice 2000). However, numerous findings show that experimentally stimulated stress can weaken immunity of animals. To be exact, stressors like restrictions, shock, congesting, and food limit weaken different features of immune responses in animal subjects (Steckler, Kalin, & Reul 2005). Apparently, according to Ayers and colleagues (2007), stress can also have an effect on the immune responses of animals in natural environments. Chronic diseases have a harmful effect on immune responses and stress makes the capabilities of individuals to cope with these diseases much worse. Segerstrom and Miller (2004), in a comprehensive evaluation of three decades of empirical work on stress and immunity, report that constant stress can weaken ‘humoral immune response’ which defend the body from bacteria and other extracel lular pathogens, and ‘cellular immune responses’ which defend the body from viruses and other intracellular pathogens (as cited in Ayers, Baum, McManus 2007, 168). Moreover, according to Ayers and colleagues (2007), they conclude that the length of a stressful episode is a major aspect establishing its effect on immune responses. As stated by Steckler and colleagues (2005), lifelong stressors, like looking after a gravely ailing loved one or long-term joblessness, are

Real world Essay Example for Free

Real world Essay Catherine is a bubbly young girl who wants to experience the real world. She is open and always ready to love or be loved. She doesnt really have much experience of this until she meets Rodolfo. Until now her only real male relationship has been with Eddie. This has been fine until eddies feelings change, when the sexual part of his marriage breaks down and his feelings for Catherine become confused. We hear Beatrice saying we havent made love for 2 weeks this is how we know that the sexual part of his relationship is breaking down. Eddie has the ability to influence her. This is why she cannot fully see Rodolfos real reasons for marrying her. However later on in the play, Rodolfo and Catherine talk and she begins to see that Rodolfo really does love her. do you think I would carry on my back for the rest of my life, a woman I did not love just to be an American. Is it so wonderful? . Eddie has already insulted Rodolfo many times. He calls Rodolfo a paper doll, a weird and a canary. This is because Rodolfo can sing, dance, cook and he can sew. Eddie sees Rodolfo as a bit feminine because Eddie has very narrow views about manliness. He could think that Rodolfo might be homosexual and this could explain why Eddie chooses to kiss Rodolfo in an attempt to draw him away from Catherine. In the final scenes of the play, Eddie completely throws away all of his moral values to simply stop an engagement between his niece and Beatrices cousin. Deep down I think that Eddie knows this is wrong and is even going against Eddies own code of conduct. When the immigration officers arrive, we see a scared and regretful look on his face. This is obviously one of the moments when you do something when you are very desperate and you do something that you are going to regret later. This is probably to do with the fact that he has in-appropriate feelings for her. We realise this continually throughout the play but we are convinced when Eddie is at the end of his tether and he kisses Catherine. This could also be seen as a direct challenge to Rodolfo. He also thinks that Rodolfo is only marrying Catherine to get a passport, Katie hes only bowin to his passport. He is actually marrying her because he loves her and wants to be with her. The reason that Eddie is yelling at Marco in the last scene is because Marco disrespected Eddie in front of the whole neighbourhood and said things that are considered very wrong, such as, That one! He killed my children! That one stole the food from my children. Personal and family honour, as mentioned before, is very important to the Italians and the Italian culture. Even at the end and a violent confrontation is likely, there is still a chance for Eddie to regain honour if only Marco will apologise. He says to Marco, in front of people around them maybe he come to apologise to me. Heh, Marco? For what you said about me in front of the neighbourhood. There is no apology and the violent end plays out. With the final scene, I get the impression that Miller likes Eddie, I think that he slightly favours Eddie over Rodolfo or Marco. I get this impression from the way that Miller writes that he is a very passionate man and that he is not a man who cannot compromise easily and that he has such strong emotional feelings. This is also shown by the fact that Miller does not allow Marco to have any regret or feel any sorrow. In Alfieris final speech he says   we settle for half and I like it better. He also says The truth is holy. This means that where the truth is concerned, you cannot, and should not settle for only half. He talks about Eddie never settling for half. something perversely pure calls to me from his memory not purely good but himself purely he adds though, that he thinks that it is better to settle for half yet, it is better to settle for half, it must be! he admits, even against his own will that he misses him I mourn him I admit it with a certain alarm.

The Problems with Voting in America Essay -- Politics Political Essays

The Problems with Voting in America If one were to look at the voting history as of late in America you would surely find information on the Florida catastrophe in 2000. The problem with our voting system today is in the technology being used; many demographic groups find our current systems confusing and hard to use. As voters step into the polling places this election year many will be voting through new devices some even sporting â€Å"touch screen† technology and we can only hope that the new technology is understood and accepted. In the US each municipality selects their own voting equipment regardless of what other places are doing. According to this CPSR article the Vote-O-Matic system has been in place for over ten years in many US counties and while some may view this technology as acceptable the Vote-O-Matic was a major player in the 2000 recount. Many municipalities have the funding to adopt new technology but others either feel uncomfortable with this change or don’t have the funding. The problem with the Vote-O-Matic is it uses paper ballots that consist of many...

Bmw Research Paper Essay

BMW is enhancing the travel experience for drivers and passengers while also launching a series of new platforms The BMW Group – one of Germany’s largest industrial companies – is also one of the most successful car and motorcycle manufacturers in the world and 2011 was its best year to date. With almost 1.7 million vehicles sold, the BMW Group is the world’s leading premium manufacturer in terms of sales volume. Its three automobile brands, BMW, MINI and Rolls-Royce, and the BMW and Husqvarna motorcycles brands led to record sales of â‚ ¬68.8bn. During 2011, the company introduced five new BMW models across the 1,3,5 and 6 series as well as the Mini Coupe and the Rolls-Royce 102EX, the first electric vehicle in the ultra-luxury segment. In addition, the company also launched a new sub brand – BMW i – that includes the i3 all-electric and i8 plug-in hybrid concept cars due for launch in 2013. However, as well as selling more products than ever and expanding production capacity, especially for the all-important China market, the company also kicked off a number of strategic partnerships for the future. These included the start of the BMW Peugeot Citroà «n Electrification joint venture, the acquisition of a strategic investment in SGL Carbon SE and the cooperation with Toyota Motor Corporation in basic research for battery cell technology. Although a significant manufacturer, BMW is not part of a larger company like its main competitor Audi. As BMW invests heavily in innovation to continue to produce the ultimate driving experience, keeping its power options open is key, so as the shift towards electric continues to gather speed these development partnerships are vital elements in the company’s growth strategy.

Citizenship education Essay

The purpose of citizenship education is to contribute to the health of our democracy1 and to empower students â€Å"to translate their beliefs into actions and their ideas into policies.† The primary goal of the Delaware Civics Standards is student understanding of the purpose and means of authority2 and freedom3 and the relationship between them. Civics directly addresses citizenship education within the context of political systems. Students study the assumptions upon which governments are founded, and the organizations and strategies governments employ to achieve their goals. With specific respect to the United States, students learn the underlying principles of representative democracy, the constitutional separation of powers, and the rule of law. They need to comprehend that an essential premise of representative democracy is the willingness of citizens to place a high premium on their own personal responsibility for participation in social decision-making. see more:understand the context of supporting skills for everyday life Students develop the skills which citizens must possess in order to discharge those responsibilities while protecting their rights and the rights of others. The study of civics prepares students to translate their beliefs into actions and their ideas into policies. Governments exist and are instituted for specific purposes and employ a variety of organizational structures to pursue their objectives. Constitutional democracy attempts to balance individual freedom with the needs of the society as a whole. American citizens need a basic understanding of the structure of different forms of government and a detailed knowledge of a constitutional democracy. Students will learn the underlying principles of representative democracy,4 the constitutional separation of powers,5 and the rule of law,6 with specific respect to the United States. The American political system was intentionally created to rest on a foundation of individual liberty, freedom of religion, representative democracy, equal opportunity, and equal protection under the law. These principles and ideals are codified in the United States Constitution, the Bill of Rights, and other significant documents. Understanding, achieving, and upholding these principles and ideals represent a major challenge to each succeeding generation of American  citizens. Students will develop the skills which citizens must possess in order to accept their responsibilities while protecting their rights and the rights of others. The political, religious, and economic freedoms provided to American citizens are accompanied by the responsibility of active civic participation at the individual, community, state, and national levels. Effective citizens need to understand the dedication and commitment necessary to safeguard those rights for themselves and future generations as well as the potential consequences of inaction. They should also be able to distinguish between rights and privileges. Students will learn to translate their beliefs into actions and their ideas into policies. The intent to participate in the American political system must be matched with the specific skills necessary to be effective. Such skills include, but are not limited to, registering to vote, interacting successfully with government agencies, organizing and working in civic groups, researching and advocating a position, or serving in an office of public trust. The Delaware Civics Standards call for understanding the purposes,7 principles,8 and generalizations9 that infuse the concepts in the standards with their contextual meaning. CIVICS STANDARD ONE: Students will examine the structure and purposes of governments with specific empha sis on constitutional democracy [Government]. Enduring Understandings Students will understand that: Constitutional democracy10 as a structure of government developed from the tension between the need for authority and the need to constrain authority. Governments are structured to address the basic needs of the people in a society. The key to understanding the purposes, principles, and generalizations called for in the standards is to begin with the question â€Å"Why?† For example, Standard One says, â€Å"Students will examine the structure and purposes of governments with specific emphasis on constitutional democracy.† The purposes of governments, of course, are the â€Å"why† of governments. Beginning with the question, â€Å"Why do we have government?† yields the question, â€Å"What needs does government address?† The answer to this question is the foundational understanding for the benchmarks of the standard. The structure of governments is determined in part by history and custom, but mostly they grow from what reason and experience have ta ught  societies about the organizational requirements for achieving the purposes of government. 11 You can derive the basic purposes of government by imagining a community and questioning what needs of a community might require authority to address. In fact, most famous political philosophers (Plato, Aristotle, Hobbes, Locke, Rousseau, for example) have used the device of the imaginary community to explain their version of the purposes of the state in terms so simple that even grade school students can easily understand them. All governments invariably address basically the same needs: security, order, and the welfare of the commonwealth. They all make, enforce, and adjudicate law to meet the need for order, organize the common defense, and provide services to promote the welfare of the citizens. The structures of governments reflect the ways governments are organized to perform these functions. The basic purposes and principles of government—including the responsibilities of citizenship12 in a general sense—can be illuminated with the experiences of the students. Families meet needs of security, order, and welfare with the principle of authority, as do schools and communities. The themes of authority, obedience, responsibility—and the very important constraints on authority for the protection and freedom of the ruled—are found in the social context of every student. If students can learn how to see the purposes, principles, and generalizations suggested by the standard in their own experiences, they become easier to understand and retain and more relevant. The emphasis on constitutional democracy called for in the standard reflects the enduring human struggle to find a way to protect ourselves from our protectors. The tension between the need for authority and the need to constrain authority is a prominent theme of history and is an inherent condition of life. The historically remarkable rise and spread of constitutional democracy evolved from both the abuse of authority13 and a rekindled belief in the desirability of individual freedom14. The embedded concepts of a higher law15 that constrains the makers and enforcers of law (constitutions), accountability of rulers (democratic processes), and civil rights16 arose from an abundantly justified distrust of power and a growing consensus that one of the purposes of the state is the protection and promotion of the freedom of its citizens. New structures of government were devised to better fulfill and secure this new purpose of government. The need for  authority and the need to constrain it is the foundational understanding called for by Civics Standard One. The structures of modern governments developed from the experiences of people trying to meet these twin needs. Civics Standard One 6-8a: Students will understand that governments have the power to make and enforce laws and regulations, levy taxes, conduct foreign policy, and make war. Essential Question Why does a government have certain powers? The focus here is on understanding the need for these powers (the why?) and having a general knowledge of what these specific powers entail. The need for order and security within is addressed through the power to make and enforce laws and regulations. The need to promote national interests abroad, especially security and economic interests, is addressed by the power to conduct foreign policy. The power to make war arises primarily from the need for security. The power to levy taxes arises from the need to pay for it all. Open-ended questions that teachers might ask in a classroom include: 1. Why does the government enforce their laws with police rather than allow people to be free? 2. Why does the government take taxes out of our paychecks? 3. Why does the government participate in wars? 4. Who gave the U.S. government the power to enforce laws? Why? 5. What does it mean that governments have powers? Civics Standard One 6-8b: Students will analyze the different functions of federal, state, and local governments in the United States and examine the reasons for the different organizational structures each level of government employs. Essential Question: What different needs should be addressed by the different levels of government? The student should understand the general concept of federalism17: a territorial division of power based on the overall sovereignty of the national government with constitutionally guaranteed powers for state governments within the boundaries of their respective states. In theory, this division of power is clearly delineated and distinguishable. In reality, however, the flow of power has shifted over  time between the federal and state governments and has resulted in alternating periods of cooperation, conflict, and controversy throughout the course of American history. More than 200 years after the signing of the Constitution, Americans continue to disagree about the proper role for these levels of government. Then the student should understand the United States has adopted a federal system for a variety of reasons including our negative experiences with unitary18 (as British colonies) and confederal19 systems (under the Articles of Confederation), the distrust of centralized power, the relative sensitivity of state or local governments to the particular needs and views of their citizens, and the relative efficiency of state or local governments in responding to these needs and views. Advantages to federalism include allowing a variety of â€Å"local† governments to deal with local problems while allowing local voters to hold local officials accountable, permitting more points of access and greater opportunities for political participation, better protections for individual rights, and fewer constraints on innovation. The benchmark also explicitly calls for knowledge of the reasons for the different structures of government at each level, which essentially arise from the differences in needs addressed. Generally stated, the functions of the national government include national defense, monetary policy, and foreign representation. Infrastructure, protection from crime, welfare, education, and other practical needs are more clearly the responsibility of state governments. Sewage, garbage, culture, urban development, and traffic control are usually the tasks of local government. Open-ended questions that teachers might ask in a classroom include: 1. What functions does the federal government have that state governments do not have? Why is there a difference? 2. Why might the different functions of federal, state, and local governments require them to have different organizational structures? 3. Why do states usually leave garbage collection and parking laws up to towns and cities in the state? 4. Why do most cities in America have their own police force? CIVICS STANDARD TWO: Students will understand the principles and ideals underlying the American political system [Politics]. Enduring Understanding Students will understand that: The principles and ideals underlying American democracy are designed to  promote the freedom of the American people. Fundamental ideals are enumerated in the introduction to this standard—individual liberty, freedom of religion, representative democracy, equal opportunity, and equal protection under the law. This is not a complete list of the main ideals of American democracy, but they are umbrella concepts. For example, the principles of limited government and civil rights are means to achieve individual liberty. As with the previous standard, understanding requires answers to the question, â€Å"Why?† Yet the standard calls for a more developed understanding of the meaning and issues involved with liberty and equality. An essential question for this standard as a whole might be, â€Å"Why should people be free?† Fundamental assumptions about the value and competence of human beings and the importance of freedom to human purpose underlie these ideals. These ideals also have a dark side and involve serious tradeoffs and costs. This deeper understanding of American ideals belongs to the free minds of a free people and is required by Civics Standard Two. Civics Standard Two 6-8a: Students will understand that the concept of majority rule does not mean that the rights of minorities may be disregarded and will examine and apply the protections accorded those minorities in the American political system. Essential Questions How might the majority threaten individual and minority rights? Why are citizens protected by the Constitution? Should individual rights be limited? Students should understand that democracy means rule by the people, and that majority votes are just an arbitrary indicator of what the people want. Although that principle is central to the American political system, it is not absolute. People, including large numbers of them (i.e., majorities), sometimes act out of anger, prejudice, or ignorance and are not always well informed. By limiting the principle of majority rule, Americans have attempted to balance the interests of individuals with the common good20. Majority rule places a very important constraint on governmental authority, but it is completely insufficient to protect individual liberty. Every student destined to become an American citizen should understand that the majority can be as much of a tyrant as any dictator. They should understand that the addition of the Bill of Rights21 to the U.S. Constitution was  motivated by the recognition that citizens need protection from abuse of governmental authority, even when the government is theoretically obedient to the will of the majority of the citizens. There are many instances in American history where minority groups once did not receive the same protections as the majority. The benchmark is somewhat misleading in speaking of the â€Å"rights of minorities,† because minorities are not now accorded any more or less rights than members of a majority. What we now call the rights of minorities is founded on individual rights. The Constitution does not specify group rights. So understanding this benchmark really comes down to understanding the meaning and purpose of the Bill of Rights with the expectation that students should also appreciate how these rights protect minorities from discrimination. There are many examples of how minorities were served by political documents and rulings that protected individuals from discrimination. Open-ended questions that teachers might ask in a classroom include: 1. If most people follow one religion, why shouldn’t the government pass a law that restricts the rights of people with other religious beliefs? 2. If most Americans are offended by people who protest a war, why not allow the government to declare protestors â€Å"unpatriotic† and put them all in jail? 3. Why might Americans be unable to prevent newspapers or websites from printing letters that insult other people? 4. What is meant by â€Å"the tyranny of the majority† and why should we fear it? 5. How are minorities protected by individual rights? Civics Standard Two 6-8b: Students will understand the principles and content of major American state papers such as the Declaration of Independence; United States Constitution (including the Bill of Rights); and the Federalist Papers. Essential Questions How are the principles of major American state papers guaranteeing liberty to contemporary Americans? It would be a bit much to insist on an understanding of the whole content of these papers, especially the Federalist Papers22, but students can well achieve an understanding of the main principles reflected in these documents. The overriding principle is individual liberty; most of the other principles concern the means to achieve liberty. The principles of the major state papers are the principles and ideals of  American democracy. The introduction to Civics Standards Two draws specific attention to the fact that â€Å"†¦[t]he American political system was intentionally created to rest on a foundation of individual liberty, freedom of religion, representative democracy, equal opportunity, and equal protection under the law.† Political equality, rights, limited government23, checks and balances, and other principles of American government are pronounced, asserted, and discussed in the state papers. The understanding of the principles called for by this benchmark is the understanding reflected in these papers, which requires some perspective on the times in which they were written. An analysis of what the authors really meant in their assertion of a principle and why they asserted them could help students achieve this benchmark. For example, what did â€Å"all men are created equal† mean at the time of the Declaration of Independence? To truly understand a principle, one must be able to identify its practical applications. Such understanding is addressed more directly in Standard Three, but the focus there is on the Bill of Rights. Students should be able to identify the practical applications of the principles not included in the Bill of Rights. While these principles are sometimes in conflict and while disparities have always existed between the realities of daily life and the ideals of American democracy, the preservation and improvement of American constitutional democracy depends largely on the efforts of each succeeding generation to live up to these principles and narrow the disparities. Open-ended questions that teachers might ask in a classroom include: 1. What is the meaning of â€Å"We the People†? 2. Why is the claim that â€Å"all men are created equal† important to American democracy? How has the meaning of the phrase changed over time? 3. Why was there a debate about whether we should have a strong federal government or not? Should the debate continue? 4. What was the purpose of amending the constitution with the first ten amendments called the Bill of Rights? 5. What was the purpose of the Federalist Papers? 6. Why did the signers of the Declaration of Independence think they had the right to declare independence from Great Britain? Here is a released item from the Social Studies DSTP that illustrates the assessment of this  benchmark. This test item focuses on the inalienable rights stated in the Declaration of Independence and how the Constitution of the United States ensured those rights. The student should provide evidence to support the answer. The item is open ended, which means that there is more than one way to answer this question correctly. The following is an excerpt from the Declaration of Independence: That whenever any form of government becomes destructive of these ends (life, liberty, and the pursuit of happiness), it is the right of the people to alter or to abolish it †¦ How did the writers of the U.S. Constitution ensure that the government would not damage the rights stated in the Declaration of Independence? Support your answer with evidence. A student should provide an answer that gives a valid explanation of how the writers of the U.S. Constitution ensured that the government would not damage the inalienable rights of life, liberty, and the pursuit of happiness. A student should also include evidence to support the explanation. See the DSTP webpage for more items and sample, annotated student responses. http://www.doe.k12.de.us/aab/social_studies/Social_Studies_item_samplers.shtml CIVICS STANDARD THREE: Students will understand the responsibilities, rights, and privileges of United States citizens [Cit izenship]. Enduring Understandings Students will understand that: Effective citizens are committed to protecting rights for themselves, other citizens, and future generations, by upholding their civic responsibilities and are aware of the potential consequences of inaction. Distinctions between a citizen’s rights, responsibilities, and privileges help to define the requirements and limits of personal freedom. Once again, the why of responsibilities and rights, and the distinction between rights and privileges is central to understanding the standard. American citizens have the right to certain individual freedoms and liberties found in the U.S. Constitution. But, individual freedoms and liberties have limits imposed by the fact that others also have the same freedoms and liberties. Respect for the rights of others, for example, limits some individual actions. Suppose two neighbors are in dispute over a tree growing on one’s lawn that extends shade over the other’s lawn. The man who does not want the shade cannot cut  down his neighbor’s tree, only that part of the tree that hangs over his property. His property rights end at the boundary of his property, and the boundary between the two neighbors extends to other rights as well. American democracy imposes a cost on its citizens. For government to be effective, it must have an effective citizenry that understands what is required to maintain individual freedoms and liberties. Citizens have responsibilities that, if met, ensure the health of American democracy. Citizens should hold governmental officials accountable by: Voting and keeping informed; Contributing to the common defense through military service if necessary; Checking the judicial powers of government and safeguarding the rights of the accused by serving on juries; Contributing to public safety and order by obeying the law and reporting violations of the law; and Performing public service when the need arises. Privileges may be defined by what they are not—they are not rights, and thus a citizen has to earn a privilege. For example, it is not a birthright to drive a car. Driving well benefits society and the driver, continues the privilege, and costs the driver and thus all other drivers less in insurance. Driving poorly or dangerously costs more insurance and may even cause loss of a driver’s license. A classroom discussion with students could elicit other examples. Civics Standard Three 6-8a: Students will understand that civil rights secure political freedom while property rights secure economic freedom and that both are essential protections for United States citizens. Essential Questions In what ways are citizens protected from the government? From each other? How might shared rights lead to conflict between citizens or citizens and the government? To what extent do property rights24 define an individual’s freedom? This benchmark calls for a further elaboration of the ideal of freedom by making a distinction between political and economic freedoms25. At this stage, a student should understand the connection between civil rights and the requirements of democracy, which is the means by which political freedom is secured. Freedom of expression, the right to vote, the right to due process, etc., are clearly necessary to democracy, and thus to  the securing of freedom. Yet the lack of property rights would make even these rights precarious, blurring the distinction between political and economic rights in practice. Some basic property rights can be considered essential protections for political as well as economic freedom. The enormous powers and resources that governments possess pose considerable threats to a relatively defenseless individual. Civil and property rights impose reasonable limits on those who hold power and create the conditions in which fundamental individual liberties might be protected and enjoyed. The center of gravity in this benchmark is the understanding of the connection between property rights and freedom in general. Citizens, by applying civil rights, can acquire property or make economic decisions freely. The student will have to understand the concept of â€Å"economic† freedom to see how property rights relate to the subset of human activities we label economic. In essence, economic freedom is the right to own, use, and dispose of property, but it also involves the right to sell one’s labor. A well-developed understanding would include the realization that property rights can also conflict with freedom, and that they are subject to the same conflicts and tradeoffs as other rights or values and may actually curtail or even deny other people’s liberties (e.g., claiming slaves as property or attempting to keep minorities out of neighborhoods). Open-ended questions that teachers might ask in a classroom include: 1. Why is private ownership of businesses and homes seen as important to freedom? 2. How might the property rights of a business owner threaten the freedom of others? 3. Which is more important: making sure everyone has a job or allowing everyone to choose their job? Why? 4. How do political rights secure political freedom? 5. When might someone’s property rights conflict with the freedom of others? Civics Standard Three 6-8b: Students will understand that American citizenship includes responsibilities such as voting, jury duty, obeying the law, service in the armed forces when required, and public service. Essential Question Why should American citizens perform certain civic duties? â€Å"Responsibilities† is the word that dominates this benchmark. The benchmark lists examples of what citizenship in a democracy requires, and  understanding why each is necessary elaborates the understanding of the general purpose of citizenship responsibilities. The general purpose, of course, is to meet the requirements of freedom. Demands for freedom create the potential for great disorder unless citizens of a free society act responsibly. Open-ended questions that teachers might ask in a classroom include: 1. How can people be free if they have responsibilities like jury duty and possibly military service? 2. Why are people responsible for obeying the law even if they don’t agree with it? 3. Why should we be concerned if many citizens do not vote in most elections? 4. If voting is a responsibility of citizenship, why are citizens not required by law to vote? 5. Do citizens have responsibilities mainly for the good of the government or for the good of their fell ow citizens? CIVICS STANDARD FOUR: Students will develop and employ the civic skills necessary for effective, participatory citizenship [Participation]. Enduring Understandings Students will understand that: Effective citizens can research issues, form reasoned opinions, support their positions, and engage in the political process. Effective governance requires responsible participation from diverse individuals who translate beliefs and ideas into lawful action and policy. There is a change in focus from understanding to skills with the fourth standard, but understanding is necessary to show evidence of such skills on the test. Why is still important, but how and what have equal billing on this standard. Why does a citizen participate? How does a citizen participate in democracy? What does a citizen do? Civics Standard Four requires students to demonstrate and use effectively the skills of a citizen. Such skills include, but are not limited to: Registering to vote; Interacting successfully with government agencies; Organizing and working in civic groups; Researching and advocating a position; or Serving in an office of public trust. Teachers should use activities in the classroom which simulate or model the skills. Civics Standard Four 6-8a: Students will follow the actions of elected officials, and understand and employ the mechanisms for  communicating with them while in office. Essential Questions: Which means for communicating with office holders is usually more effective and why? Why is it important to know about the person and circumstances when communicating with an officeholder? This benchmark moves from becoming informed about candidates to staying informed about elected officials. Student understanding of participation is expected to spiral at the grade 6–8 level so that students acquire the skills and understandings needed to monitor the actions of, and communicate effectively with, officials after they have been elected to office. Understanding the mechanisms for communicating with office holders involves why citizens should communicate and awareness of the available means to communicate and their relative effectiveness. What is an effective method of communication depends on the person in office and circumstances. For example, a citizen just cannot walk to the front door of the White House and ask to see the President (at least not anymore). But a citizen could (and often will) call a school board member or other local official at home to discuss issues of importance. A representative democracy is supposed to function at its best when informed citizens communicate a range of ideas, opinions, desires, and concerns to their representatives so that they might enact prudent public policies and serve in ways that honor and promote the common good. Open-ended questions that a teacher might ask in a classroom include: 1. How does a citizen communicate with a member of Congress? 2. How does a citizen find out what an elected official has done since they were elected?